Meet SWAYED: The Platform Transforming Afro Hair Care.
One Crown at a Time
Afro hair is art, identity, and heritage—and finally, it’s being matched with tech that gets it. SWAYED is more than a platform; it’s a movement redefining textured hair care from the roots up.
The Why Behind SWAYED ?
For generations, finding the right hairstylist for Afro and textured hair has been a challenge wrapped in guesswork, referrals, and crossed fingers. Whether it’s scrolling endlessly through social media or trying to decode questionable Yelp reviews, the Black hair journey has too often relied on luck—until now.
SWAYED was born out of a real need. Created by and for people with textured hair, the platform addresses what countless communities already know: our hair is powerful, but the systems meant to support it haven’t caught up.
This isn’t just about appointments—it’s about agency, identity, and access. SWAYED is here to shift the narrative.
What Is SWAYED?
At its heart, SWAYED is a digital marketplace built specifically for Afro and textured hair services. Think of it as your one-stop destination to book, discover, and celebrate hair care without the anxiety.
From box braids to silk presses, Bantu knots to loc retwists, users can connect with vetted stylists who specialize in their hair type and preferred styles. With filters for location, availability, services, and budget, SWAYED makes it easier than ever to find your people—and protect your crown.
Key Features:
- Verified stylist profiles
- Service-specific searches
- Real community reviews
- Secure bookings & transparent pricing
Visit www.getswayed.site to explore the platform and experience a new era of Afro hair care.
Coming Soon: The SWAYED App
Yes, it’s happening. The desktop and responsive SWAYED platform is also going to be in app form!
The SWAYED app is officially on the way, putting community-powered beauty tech right in your pocket. Whether you’re a client looking for last-minute appointments or a loyal stylist managing bookings on the go, the mobile experience will deliver what matters most—ease, transparency, and trust.
What to Expect:
- Seamless appointment booking
- Personalized hair care routines
- Favorite stylist tracking
- Notifications, updates, and reviews—all in one place
Want it early? Sign up to our newsletter to be the first to test drive the app before public release.
Coming Soon: The SWAYED App
Yes, it’s happening. The desktop and responsive SWAYED platform is also going to be in app form!
The SWAYED app is officially on the way, putting community-powered beauty tech right in your pocket. Whether you’re a client looking for last-minute appointments or a loyal stylist managing bookings on the go, the mobile experience will deliver what matters most—ease, transparency, and trust.
What to Expect:
- Seamless appointment booking
- Personalized hair care routines
- Favorite stylist tracking
- Notifications, updates, and reviews—all in one place
Want it early? Sign up to our newsletter at www.getswayed.site to be the first to test drive the app before public release.
Coming Soon: The SWAYED App
Yes, it’s happening. The desktop and responsive SWAYED platform is also going to be in app form!
The SWAYED app is officially on the way, putting community-powered beauty tech right in your pocket. Whether you’re a client looking for last-minute appointments or a loyal stylist managing bookings on the go, the mobile experience will deliver what matters most—ease, transparency, and trust.
What to Expect:
- Seamless appointment booking
- Personalized hair care routines
- Favorite stylist tracking
- Notifications, updates, and reviews—all in one place
Want it early? Sign up to our newsletter to be the first to test drive the app before public release!
Welcome to The SWAYED Edit!
No culture-shifting platform is complete without storytelling. That’s why we created The SWAYED Edit—a blog that dives deep into the conversations that shape our crowns.
From science-backed hair care tips to explorations of beauty, politics and identity, The SWAYED Edit is your trusted space for learning, unlearning, and celebrating the multifaceted experience of textured hair.
Come for the braid tutorials, stay for the cultural insight.
What You’ll Find:
SWAYED in the Bigger Picture
SWAYED isn’t just solving a beauty problem—it’s helping rewrite the rules of the beauty industry itself.
With growing partnerships, community events, and upcoming pro features for hairstylists, we’re building something sustainable—for the culture, by the culture.
Register to our newsletter to be invited to our next event!
In a world where Black-owned businesses are still underfunded and underrepresented in tech, SWAYED proudly stands at the intersection of beauty and innovation. We are reshaping how textured hair is seen, serviced, and supported.
What’s Next? Join the Movement.
Whether you’re a stylist, a salon-lover, a twist-out connoisseur, or someone still learning how to detangle their coils—we see you. SWAYED was built with your hair journey in mind.
Here’s how you can join:
- Book your next appointment at www.getswayed.site
- Dive into stories that uplift and empower at www.theswayededit.blog
- Register to our newsletter for all the platform, app and SWAYED community updates
- Follow us on socials for tips, launches, and hair love
- Invite your favorite stylist to sign up
SWAYED isn’t just a beauty-tech brand—it’s a love letter to textured hair and the communities that wear it proudly. If you want to learn more about SWAYED, founder Diane Koné has shared her thoughts and a behind-the-scenes look at the creation of SWAYED here.
Ready to get SWAYED?
